Guest speaker, Mr. Ahmed Salem, Marketing Manager at Juhayna Corporate, has honored us by sharing his rich experience in the marketing industry and attending the final presentations for the business case proposed by Juhayna addressed by GIU students.

But who is Mr. Ahmed Salem, you may ask? From one success to the other, Mr. Ahmed Salem was the president of AISEC - Alexandria before joining the Juhayna team. Eight years ago, he joined Juhayna and kept going up the corporate ladder until he has now reached the position of Category Marketing Manager.

 

The third year GIU students have presented a well-formulated marketing plan including an advertising campaign for their new product, including:

• Visualization for their new product
• Storyboard
• A message of the campaign
• Its appeal
• Tagline the market plans are deliverables of the communications and consumer behavior course under the supervision of Dr. Nariman Osama Kandil

It was an honor having one of Juhayna’s most inspirational assets join GIU (Mr. Ahmed Salem); to continue to inspire the up and coming generations.

Thank you Juhayna, thank you Mr. Ahmed Salem.