GIU

Economics and Business Administration
Digital Marketing

Economics and Business Administration

Digital Marketing

ABOUT THE PROGRAM

To be considered for admission to the Master of Science programs with a specialty or subspecialty, you need to meet the following requirements:

Completion of a relevant undergraduate program or closely related fields from a nationally or internationally accredited university with a grade point average(GPA) of at least 3 in the German system.This corresponds to having accumulated 180 to 240 ECTS points.These points are equivalent to 108 to 144 Credit Hours in other academic systems.
Successful completion of the GIU admission tests.However, if you are a graduate of GIU, you are exempted from taking these tests.
You must either hold Egyptian nationality or have a valid residency in Egypt.

These requirements are important for ensuring that applicants have the necessary academic background and qualifications to pursue the Master of Science programs.

The Master program with the focus on Digital Marketing is designed to provide students with the knowledge and skills necessary to navigate today’s digital landscape. Students will learn about the latest marketing trends and technologies, with a focus on their application to business strategy.

ABOUT THE PROGRAM

To be considered for admission to the Master of Science programs with a specialty or subspecialty, you need to meet the following requirements:

Completion of a relevant undergraduate program or closely related fields from a nationally or internationally accredited university with a grade point average(GPA) of at least 3 in the German system.This corresponds to having accumulated 180 to 240 ECTS points.These points are equivalent to 108 to 144 Credit Hours in other academic systems.
Successful completion of the GIU admission tests.However, if you are a graduate of GIU, you are exempted from taking these tests.
You must either hold Egyptian nationality or have a valid residency in Egypt.

These requirements are important for ensuring that applicants have the necessary academic background and qualifications to pursue the Master of Science programs.

Study Duration

3 Semesters
90 HRS

Degree Awarded

Master of Science

STUDY
DURATION

3 Semesters
90 HRS

Degree Awarded

Master of Science

Curriculum

Course Name	ECTS
Qualitative and Quantitative Methods in Strategic Management	6
MSc BA Code: QQM
Strategic Management of Technological Innovation	6
Msc BA Code: BUAD902
Advanced Marketing Research	6
International Marketing and Sales Management	6
Digital Business	6

Course Name	ECTS
Elective II	6
Advanced Research Methodology	6
MSc BA Code: Code: ARM
Elective I	6
Chemometrics Code: Code: BioTech.
Current Issues in Marketing	6
Brand Management	6

Course Name	ECTS
Master Thesis and Colloquium	30
For all Code: Code: MasterThesis